Plastic cards are always a pleasure to produce, not only are they more durable than a standard business card, they look better too. There is nothing worse than offering a potential customer a tatty business card that been in your wallet or worse your pocket, leaving it with torn or damaged edges. Plastics always look clean and crisp no matter where they have been kept.
THINK if you are handed a plastic card (like the credit cards we know and love) and it looks different (ie our frosted and opaque range) what are you likely to do with it? KEEP IT if only to show someone else. And that is what business cards are all about, first contact and hopefully getting your name talked about for the right reasons.